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ChinaJoy to become Top Game Event and Conference in the World

The8th China Digital Entertainment Expo & Conference (ChinaJoy), which was closing on August 1, is determined to become the largest and most comprehensive online games conferences in the world, an official from one of the conference organizers said.

Unlike the past years, when ChinaJoy was focused mostly on games expo, the organizers started since 2009 to expand and consolidate it into two major parts – the game exhibition and a series of industry-themed conferences. The later includes the 8th CGBC (China Game Business Conference), 3rd CGDC (China Game Developers Conference) and 1st CGOC (China Game Outsourcing Conference), said Shawn Luan, General Manager of Howell International Trade Fair Ltd., one of the organizers.

The Opening Ceremony of ChinaJoy Expo

According to Luan, the industry-themed conferences CGBC, CGOC and CGDC are poised to lead a better development of the whole online gaming industry at home and abroad by facilitating business networking and empowering participants’ interaction.

“CGBC, CGOC and CGDC are designed especially for professional audiences and participants, including technical experts, business people and media. Here the speakers, professionals and industry people from domestic and overseas are discussing online gaming Research and Development (R&D), company operations and business models,” Luan said.

“These conferences differ from the gaming exhibition, where companies are doing promotion and game enthusiasts are chasing for new products. So, the whole ChinaJoy and other three conferences will meet demands of all kinds of people,” Luan said.

The People Flow at the ChinaJoy Locale

According to Luan, there were totally 120,000 ordinary audiences from all parts of the country visiting ChinaJoy expo and around 18,000 to 19,000 industry professionals from 33 countries and regions attending the Expo and the conferences. This year, it’s estimated that 150,000 public audiences visited the exhibition.

The whole expo & conference attracted more than 500 media outlets and roughly 4,000 journalists and photographers on site.

The expo & conference sponsored by a number of Chinese authorities, including the General Administration of Press and Publication (GAPP), the Ministry of Science and Technology, The Ministry of Industrial and Information Technology, the General Administration of Sport, China Council for the Promotion of International Trade (CCPIT), the National Copyright Bureau, and the Shanghai Municipal Government.

It is organized by the China Game Publishers Association, Howell International Trade Fair Limited, and Shanghai Municipal Bureau of Press and Publication.

About ChinaJoy:
China Digital Entertainment Expo & Conference (ChinaJoy) is the world’s largest digital entertainment expo focusing on such online entertainment as online game, SNS and social game. The expo also showcases various games on PC, console and mobile platform. Each year, ChinaJoy attracts over 100,000 high-end gamers and over 500 media participants. Over 10,000 trade visitors from nearly 30 countries and regions come here to explore partnership opportunities.

About Howell International
Howell International is one of the leading event planning experts in China with over 12 years’ experience managing and operating exhibitions and conferences. It is the creator and organizer of the world’s largest digital entertainment event – ChinaJoy; it also independently runs and manages the China Game Business Conference (CGBC), China Game Developers Conference (CGDC), China Game Outsourcing Conference(CGOC), Golden Plume Game Awards, China Game Developers Awards (CGDA), China Cosplay Championship (C3), and the China E-Sport National Competition. Howell has earned a high reputation within the game industry in China through its premium services to the global entertainment industry. Its clients include Microsoft, Intel, AMD, nVidia, Epic, Crytek, Electronic Art, SCEI, Blizzard, NCsoft etc.

For Media Fairs:
Ms. Candice Lu
Tel: +8610 51659355 ext. 36
Fax: +8610 87332633

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