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CGDC: Speakers Address Topics on Challenges and Opportunities in Overseas Game Market

During the 2010 China Game Developers Conference (CGDC), panel speakers shared their insights on the industry trends amid game market overseas, as well as challenges and opportunities that game companies have been seen in expanding their businesses outside home market.

Speech titled “How ‘Made-in-China’ Becomes the Next Generation in the MMO World” was presented by Michael Zhang, Co-Founder and CEO of Ray Flame Entertainment Inc. Mr. Zhang, citing the growth story of Ray Flame Entertainment Inc., introduced his experience in representing and operating browser games in the United States, including detailed analysis on key points such as successful game localization (translation, adjustment of game setting, image/Avatar processing, adjustment of payment system, etc.), marketing, measures to boost gamer registration and the ratio of paid gamers and ARPU, selection of the right payment method to prevent credit card fraud.

This speech can give game companies that are committed to expanding the overseas market a deep understanding of rules of overseas game representation and operation. The lessons from Michael Zhang’s speech are also set to benefit all Chinese game companies expecting to expand their business abroad.

In addition, Michael Cai, Vice President of Research, Video Games, Interpret, LLC presented “Myths and Truths about US Gamers”. In his role, Mr. Cai leads the company’s video game research team to provide diversified market and user survey and analysis for the world’s leading game companies, helping them understand the gamers’ actions and interests and hence make strategic decisions accordingly.

Mr. Cai also cited abundant data in his speech to analyze the characteristics of the current gamers in the United States, focusing on the gaming habits of PC users, online game users and mobile portal users. According to Mr. Cai, approximately 12.8 million gamers have been involved in free online games, among which 2.8 million would by props in the free games.

CGDC also witnesses “Go International: Developing Overseas Versions of Online Games” presented by Zhenfei Wu, Development Manager of The9 Development Center. Zhenfei Wu is currently in charge of developing various overseas versions of World of Fighter.

Mr. Wu cited his own experiences to illustrate issues including the difference between the localization of online games and software localization, how to train and manage an overseas version development team, as well as on how to achieve win-win results among multiple parties through consultation in the face of complex issues. In addition, he gave several suggestions on how to settle internationalization strategies at early stage of game development.

Meanwhile, there is also speech titled “Game Design for European Browser Game Players with Different Culture Background” presented by the premier European agent Gameforge 4D Gmbh shared the company’s experience in online game operation in widely diversified European countries. Gameforge 4D Gmbh also set up a large booth at the conference venue to negotiate European representations with the participating game developers. Mr. Casten Van Husen succeeded in gaining an exclusive representation from LineKong to become the only European agent of Warrior King.

Gamigo, a leading European publisher of MMO games, also built a large booth at the ChinaJoy venue with their new game Black Prophecy. The company was looking to find a Chinese agent for Black Prophecy, as well as to introduce premier Chinese online games to Europe and North America.

About CGDC
China Game Developers Conference (CGDC) is one of the world’s leading game development conferences. Each year, CGDC attracts over 3,000 professionals in the game development field to attend and learn. Over 70 global top-notch game designers and developers deliver speeches there and share their experience in the 3-day event.

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Ms. Candice Lu
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