It's late on a frday night, a few beers and I'm surfing the web, checking every blog site on my hip web browser that takes up only 5% market share, yea I'm underground. I'm zipping through all these sites when I realize that I'm going in a circle of the 5 same websites. I look at the media company and all the 5 websites have the same media company they are owned by.
This is where I get to my point. Every start up blog wants to be recognized, alone. That makes your chances of being seen about 5000 to 1. But, if a few websites come together and work as a unit, then your chances are 50 to 1. Join up with other blog sites from different mediums, try lookiing for fashion, consumer tech, something that offers different content that will in turn link you back, heightining the chances your website will be seen. Don't hook up with other gaming sites unless they offer content specific enough to were it doesnt relate to yours in any way. You want to offer other interest/hobby topics the the average person may have, making your group their primary soure, nailing a constant viewer. They tell their friends and a chain reaction of all your sites being seen. A more general description? Wolves hunt in packs, and so do we.
This also including back end work. Getting in touch with Social Media specific companies allows more reliability towards that area thus allowing you to turn your attention to other things. PR/Marketing firms could help find potential areas of the internet that hold readers. Attempt to advertise on the net or target highschool areas and get readers that way? Attempt to land advertising on small, independent, magazines. Form all those abilities under one roof and the entire group will benefit due to their different areas being that much better equiped.
The worst that could happen is...well, nothing?