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Practical Tips for Game Journos

I'm also going to post this topic on the Video Game Journos Network (videogamejournos.com) but I wanted to get a discussion going here as well; what are some practical tips you can share with your fellow writers? Seems to me that while we're all competing a bit it's more important that we help one another out so we can all achieve some measure of success. So here's how I envision this thread going down, you can ask some questions about things you want to know in order to help your career, but in return you must also post tips or answers to someone else's questions. Obviously, I'll start.

 

Does anyone out there have a template for a successful query?

 

What sites have you worked for that accept unsolicited queries from freelancers?

 

And now, some tips for dealing with PR people:

 

1. Be Friendly - Too often we treat PR like the enemy, the keepers of the secrets who spoil all our fun. Remember, these are people too and you catch more flies with honey.

 

2. Remember Details - Try and pull one little funfact out of your conversation with PR reps that you can use the next time you see them. For example, one of the folks I work with told me how much she hates E3, so when I contacted her about setting up appointments I playfully needled her about her disdain for the event. Remembering little things shows these folks you think of them as peers and not just a nameless source of free games.

 

3. Be Patient, but Persistent - You'll probably get blown off a few times working with PR members, but always remember to follow up with them if you don't hear back on something. Still, don't hound them every day over little things, that's the fast track to getting your email address forwarded to the spam folder.

 

4. Talk About Stuff Other Than Games - These people have interests outside of gaming, and hopefully so do you. Chatting about sports, music, movies, art or whatever else interests them will deepen the connection you have and make the relationship easier to maintain in the future. Remember, the more memorable you are (for the right reasons) the more likely you are to be included in future gaming-related events.

 

5. Be Friendly! - I know this was already mentioned but it's worth repeating. We've all got stressful jobs, and demanding you be treated like a king isn't going to help your standing with the PR crews. Have fun, be loose and always express genuine appreciation when they do something nice for you. PR folks have made enough enemies doing their job, they could use a few smiles here and there.


2 topics   0 posts

This is good stuff, thanks for sharing


1 topics   3 posts

Query letter tip: Write the opening graph of your query like it was the lede of your proposed piece (assuming your pitching a feature or column-like piece). Just like you want to immediately hook readers into reading your story beyond the first few sentences, you want to do the same thing with potential editors. Avoide cliche or gimmicky openings. Dazzle editors with tight, error-free writing that piques their interest to the point where they actually WANT to read your entire pitch and see what you have to offer as a writer. It takes far more effort for an editor to read and consider a proposal from a writer they've never worked with than it takes to delete your unsolicited e-mail from their overfilled inbox. Considering how busy most editors are throughout their day, make it worth their while to spend that few moments looking over your pitch by doing a good job.

Once you hook them with a killer opener, concisely provide a little more detail or enticing tidbits that elaborates on the subject and angle you intend to take (without necessarily coming right out and saying so). In another graph you can nail down the details of what you're proposing. Something to the effect of: "I propose an XXXX word piece on (subject) for (publication name)." In that same graph, throw in anything that would be helpful in showing them why you are the best person to tackle the proposed piece (previous experience you've had with subject, access to particular source, already completed some of interviews/legwork needed, already written a book about the subject, etc.).

Unless you know a publication prefers otherwise (or it's a huge pub that expects elaborate queries), keep pitches to a few graphs.


6 topics   34 posts

Certainly keep up with a PR person. As in, don't be afraid to be persistent as Brad and others have said.

 

Once or twice I've heard nothing from PR person after they've said they'll have a game to me around this date or set up a preview for this time and it turns out that they've left the company or been reassigned and in the process haven't updated the new guy with all their appointments.

 

If it's the day after they said they'll talk to you or send something out don't get uppity, but nearly a week later and you should definitely get in contact.


2 topics   26 posts
Seems a lot of folks aren't adding much here, but this info sharing of pro tips is a good way to help folks out, whether they're just getting started or have been in this business for a while. RE: PR folks - some are wonderfully pleasant to deal with, very accomodating, and don't get to shitty if you wind up crapping all over their game because it's not so hot. Others are much more difficult to deal with initially or after said crapping.

Being polite, courteous, and fair in your review are all good things to follow, but also don't let the fact you're getting free game X from nicey-nice PR person Y influence your review. I know, easier said than done. Be fair, call things as you see them, and don't pull your punches to appease them. Highlighting the things you did like alongside the things you didn't like provides a balance that they'll appreciate, unless the game has zero redeeming qualities.

6 topics   34 posts
I used to try to give PR people all sorts of reasons why sending me a game to review made sense for them. This worked poorly. Instead, I now keep things short and to the point. I let them know what game I'm interested in reviewing--specifically the platform, since this actually is very important for multi-platform titles and could mean the difference between a "yes" and a non-answer (most PR people will send you a game or delete your e-mail before they'll bother responding to ask which version you want)--and where they can send it. I'm courteous and honest, I don't fill them in with details or sound desperate and I make sure that my site follows up with content in a reasonably prompt fashion once the game arrives. This has worked very well for me and I wish I'd adopted the approach sooner.

The above is stuff that I wish people had told me years ago. Now for my own question: what do you do to promote your content online and/or with potential readers. I'm already aware of meta sites like GameRankings, social sites like Twitter and link warehouses like Digg. I just can't seem to find many ways beyond that to get the word out beyond those obvious outlets. Any tips? :-D

0 topics   9 posts
A few differen ways of promoting - guerrilla style: start a workblog or site (http://nathanmeunier.wordpress.com) with links to your pieces and try to get folks to check that out (see what I just did there? sneaky sneaky). There's a clever way to stretch that: get involved in message boards and online communities that allow you to create profiles and link back to your own site. Also, if you write for any sites that allow you to put a brief description or bio at the end of your piece, include a link plug in there as well.

Beyond that, creative use of twitter and tinyurl works well if you have a following. N4G.com is also a good place to post your reviews and articles for people to vote on. If they're a hot subject you'll get a lot of hits and links.


6 topics   34 posts
Hmm, yeah... I've tried all of that stuff. I probably just have to do it in a more sustained fashion, but that takes time that I could instead be spending on content for my own site! I've written for a few sites that let me put links in my profile, but so far I haven't had much luck in terms of traffic resulting from that. A YouTube profile has fared slightly better for me as I post new content there--and I have a growing number of subscribers--but even that seems low. It's really hard to get people to check out a site when it's not IGN or GameSpot or similar. Seconded on N4G, though. It seems to be doing good for us when we have "hot" content that gets posted over there.

0 topics   9 posts
Will add thoughts here tomorrow, as I have many. Now: bed.

8 topics   62 posts
Being friendly has really paid off. I've made some great PR friends and end result is that I get sent what I need very quickly without having to beg for it. It's also nice to meet new friends anyway to be honest.

0 topics   1 posts
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