FOR IMMEDIATE RELEASE

Louis Castle Announced as First 2010 LOGIN Conference Keynote Speaker

CEO of Instant Action to address industry-leading game conference audience on opening day

SEATTLE, Washington, January 13, 2010 - The 2010 LOGIN Conference is powering up, starting with the announcement of the first keynote address. Louis Castle, CEO of InstantAction Inc., will be addressing LOGIN Conference attendees on Tuesday, May 11th as a keynote speaker over lunch. Mr. Castle will be discussing current and future alternative methods of digital distribution for interactive entertainment. The 2010 LOGIN Conference is a cutting-edge event for an international audience of top-notch game developers and serious deal-makers. LOGIN and all official conference-related activities will take place from May 10th to May 13th at the Seattle Waterfront Marriott Hotel facing the beautiful Puget Sound.

Mr. Castle's talk will be a case study in the business philosophies and technologies employed in launching the new InstantAction site, InstantAction.com. The goal is to help attendees navigate the myriad technologies and techniques of digital customer acquisition and interactive entertainment delivery. Lessons learned from the reinvention of InstantAction will be shared to help others find suitable solutions for their content or distribution service. 

Mr. Castle is the co-founder of Westwood Studios, former Vice President of Creative Development for Electronic Arts Los Angeles and serves as the CEO of InstantAction Inc. an IAC (NASDAQ IACI) company. Over the past 24 years he served in many business roles including CEO, COO, and CFO at Westwood, growing the company from 2 founders to over 250 employees. While he served as Westwood's COO, the company negotiated 4 multinational acquisitions. In his creative roles, he has contributed as executive producer, creative director, technical director, programmer and artist to over 100 games created by Westwood and EA over the past 24 years. His most recent collaboration was with Steven Spielberg to create the award winning family game franchise, BOOM BLOX, for the Nintendo Wii.

Mr. Castle is the second individual in his industry to have been honored with the International Game Developer Associations lifetime achievement award (1999). He is currently serving his 13th year on the advisory board for the Game Developers Conference.

Mr. Castle also currently serves as an outside director for Shuffle Master, a publicly traded company (SHFL) and serves on the audit, compensation and governance committees.

"I'm extremely honored to share InstantAction's learning with the distinguished online game industry attendees at LOGIN 2010. I look forward to being educated and inspired by such a targeted event," said Louis Castle, CEO of InstantAction.

"LOGIN has a proud history of providing compelling keynote speakers that keep our attendees engaged and excited about being a part of this wonderful industry; Lou Castle is sure to keep that tradition," said Cynthia Freese, Executive Director of the LOGIN Conference and Co-Founder of Evergreen Events. "It's rare for someone who was so entrenched in the more traditional, brick-and-mortar side of the games industry make such an astonishing leap to online games, especially someone with Lou's level of clout and recognition. We are thrilled to have him as our first keynote, and can't wait to hear what insight and anecdotes he shares with the conference."

While the first keynote speaker is announced, the call for passionate, experienced speakers continues. Prospective speakers have less than two weeks to submit their proposals for talks for the LOGIN Conference through January 25th, 2010. Application requirements and topic suggestions can be found here: http://www.2010.loginconference.com/submissions.php.

Now in its fourth year, the LOGIN Conference is an annual game industry event created for the leading voices and minds from all corners of the online game industry around the world. The online game industry is evolving to include massively multiplayer games, virtual worlds, and social games across consoles, PCs, browsers and mobile platforms, and LOGIN reflects these changes for the benefit of all attendees. The conference is designed to encourage networking and to create unique business and educational opportunities for all attendees. The LOGIN 2010 Conference will feature a networking expo area, conference parties, welcome reception, speed networking breakfasts, and business lounge meeting rooms. For more information about the conference, the conference venue and agenda, check out the LOGIN Conference website: http://www.loginconference.com.

To keep informed about the latest news about LOGIN and the online game industry, sign up for the free LOGIN Beat newsletter at http://www.loginconference.com/signup.html. To join the LOGIN Lobby, LOGIN's exclusive social networking site for industry professionals, visit http://lobby.loginconference.com.

LOGIN is supported by:
2010 LOGIN CONFERENCE SPONSORS: Dolby, fatfoogoo, FileCatalyst, Filter, InComm, iovation, Language Automation Inc, Offerpal Media, Parature, Peanut Labs, PlaySpan and Vindicia, Zong

2010 LOGIN CONFERENCE PARTNERS: China Digital Entertainment Expo & Conference (ChinaJoy), China GC Networks,Festival of Games, GamesBeat 2009, GamesIndustry.biz,Gamedev.net, Gameleon, M2 Research, Mary-Margaret Network, Pearl Research, Redline China, TheBrasse, Thisisgame, TrustWho, and Washington Interactive Network

About Evergreen Events, Inc
Evergreen Events, Inc., (http://www.evergreenevents.org), is a Seattle area-based producer of conferences and events for the interactive entertainment industry. Evergreen Events is dedicated to the enrichment of both established and aspiring professionals through innovative first-class events offering exceptional content that is compelling, educational, and cogent. Our directors and advisors bring over a century of collective successful experience and involvement in the game industry.

About InstantAction
InstantAction, a new IAC property, is the online gaming platform that enables developers to deploy any game, made with any technology to the web, whether it's playable through the browser or on social networks. The company's set of robust tools, InstantAction Platform, combines the web's accessibility and social interaction with high end graphics and competitive game play, bringing together the best of gaming with the best of the web. InstantAction.com is an online gaming destination and community powered by the InstantAction Platform and has millions of registrations. Visit http://InstantAction.com or send an email to ia_licensing@instantaction.com for more details.

About IAC
IAC operates more than 50 leading and diversified Internet businesses across 30 countries... our mission is to harness the power of interactivity to make daily life easier and more productive for people all over the world. To view a full list of the companies of IAC please visit our website at www.iac.com.

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Louis Castle's Image:
http://iac.mediaroom.com/file.php/558/Louis+Castle+2+%28high+res%29.jpg

LOGIN Conference Art Assets:
http://www.loginconference.com/logo_art.html

InstantAction Press Contact:
Rachel Nordquist
Sr. Marketing Manager
InstantAction | www.instantaction.com
E-mail: racheln@instantaction.com

Press Contact:
Paul Philleo
Marketing Communications Advisor
LOGIN Conference
E-mail: paul@loginconference.com