Recently, Chris Shen, vice president of The9 has confirmed to attend CGBC Media Market Forum (hereinafter MMF for short) which is to be held from 28th, July to 1st, August of 2010. At MMF, Mr. Shen will share his experience and exchange views with other attendees regarding the joint-promotion model combining rich media propaganda resources with the game industry. 

As a business gala with the largest scale and the highest level of China’s or even the world’s game industry and related industries, CGBC is honored as one of the B2B business events that create the biggest value in the industry. In order to discuss many a hot topic regarding the industry such as innovative marketing, personalized promotion and the establishment of international brand, the organizing committee of CGBC has specially set up the MMF for both the analysis and discussions on the developing model of marketing among the invited domestic and foreign professionals and media magnates.     

Chris Shen has served The9 as senior marketing director dating from August to December of 2005 and was appointed as the vice president of the company in January of 2006. Before joining The9, he had worked as group account director (GAD) and account director for many famous advertising companies in Shanghai and Taipei. During that period of time, he mainly offered services to international brands of the FMCG (fast moving consumer goods) industry, the financial service industry and the retailing industry. In his 13-year career in the advertising industry, Mr. Shen has successfully masterminded and executed a variety of market expanding events for many domestic and overseas brands. He has brought his proved marketing experience and ideas to The9 and is now leading its marketing & PR team as well as its video game team.  

  With the competition getting fiercer, what kind of marketing portfolio of media and platforms should the game industry apply? What kind of marketing strategy should be used? How to catch the target customer? All of these questions will be well answered. With more and more domestic game companies getting listed overseas in batches, CGBC’s MMF will also focus on new problems regarding media propaganda and marketing such as how to communicate with overseas media. Senior journalists and professionals from well-known news agencies and game media will be invited to share their experience in the above-mentioned issues.   

About CGBC:
China Game Business Conference (CGBC) is organized by the Organizing Committee of ChinaJoy, which is one of the serial events of the biggest game show in the world. CGBC is the biggest size and highest standard business event in Chinese game industry, held in every July, in Shanghai International Convention Center. With 7 years steady growth of CGBC, the forums have been various and flourish, the brand and communication atmosphere have been constructive and positive. CGBC has been a platform for communication, mutual study, experience exchange, corporation enhancing in Chinese game industry. The upcoming CGBC 2010, will continually enlarge its coverage and size, topics and delegate pool, including: the Summit Forum, the SNS & Social Game Forum, the Investment & Financing Forum, the Media Marketing Forum, the International Cooperation Forum, the Webgame Forum, the In-game Advertising Forum, the Mobile Internet Entertainment Forum, the Serious Game Forum.

For more information, please visit http://en.chinagbc.com.cn
For detailed information of pass and price, please visit http://en.chinagbc.com.cn/zc.aspx
For audience registration, please visit http://en.chinagbc.com.cn/RegistOnLine.aspx

For speaker and sponsor inquiries, please contact: 
Mr. Joe Liu
Tel: +86-10-51659355 ext. 13
Fax: +86-10-87732633
Fax: joe_liu@howellexpo.com

For registration inquiries, please contact:
Mr. Phoebe Liu
Tel: +86-10-51659355 ext. 32
Fax: +86-10-87732633
E-mail: phoebe_liu@howellexpo.com